Why Branding Matters?


Stand Out in the Crowd!

Your logo design is the first step towards building a brand. A logo must be strong, eye catching and unique having the ability to set your business apart from the crowd. Designing a logo can be a daunting task. There are so many factors that have to be taken into account when choosing a logo design. Larger businesses have internal R&D and marketing departments that can carry out essential research. However smaller businesses and start-ups may not have the resources and funds available to carry this out. This is where we can help you.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

This valuable resource outlines the steps of creating an effective logo, and offers valuable insights, exploration processes and more.

We created a visual identity that captures the simple essence of their brand. They wanted something clean and minimal that also evoked a rustic, natural feel. The salon focuses on organic and natural products, so we developed a unique handwritten typeface for her brand, and used elements of plants and circles to complete the logo.

seo process

Sketches

Sketching is the first step that majority of the designers like to start the process with. Main aim behind drawing the sketches is to conceive ideas and to see how a logo will take shape. Use of pencil lets the designer draw a sketch freely without interruption.

Make sure that you draw plenty of sketches. This is important to have as many ideas. Often, one drawing leads to another as the ideas invade the brain. So, the key to getting many logo ideas is to draw the sketches rapidly, may be dozens of them in quick time. If you look at the sketch book of the designers, you will find many pages of rough drawings.

design process

Digitization

Branding is the motto of the 21st century. While it was all about businesses before then, this past decade, it became more personal and about individuals as well. One thing that speaks more than anything about personal brand and identity is logo, a literal visual representation of a person or organization’s unique brand. Companies like Nike and it’s ‘swoosh’ and a ‘bitten apple’ for Apple Computers have become iconic in their selves and have become cultural icons than just ordinary logos. One way to etch logos onto people mind is to have them visually accessible, i.e. on clothes, embroidered, usually done via Logo Digitizing

Logo Digitizing is just like any other digitizing process, it converts the image of a logo into specific commands.

seo process

Color

we’ll help you choose the best color for your logo. This is a major step in your logo-making process. According to multiple studies, the right color can improve a customer’s brand perception and evoke the right associations to enhance your client base.

Successful companies use the entire color palette for their logos, which proves that there is no one-size-fits-all color solution. Before “painting” your logo, you need to explore the specifics of each color.

seo process